Socail Media Marketing / Email Marketing The Challenge Landcom needed to generate a positive and influential word of mouth to attract new buyers to their development projects in NSW. They had no existing database of consumers with an interest in their housing and land packages to market to and/or engage with. The Strategy The People […]
Website development / Online Promotions / Email Marketing The Challenge SPHE had no direct relationship with end-consumers. With dozens of new titles launching every month, marketing using traditional methods was expensive and inflexible. The Strategy Create direct consumer relationships via regular consumer promotions to build opt-in email databases. Tie-in with other SPHE activities e.g. with […]
Content Marketing The Challenge Need to attract consumers with some interest in Crohn’s disease, IBD & IBD. With lots of medical oriented content available the challenge was to create articles that would be found by search engines and be relevant to the market at the same time. The Strategy Upload content to the ‘Gastro Central’ […]
Online Survey The Challenge Need to do cost-effective yet robust research of contact lens wearers. The Strategy Take advantage of the database assets built up as a result of several online promotions. Alcon had one of Australia’s largest opt-in email databases of contact lens wearers. The Results Very high engagement and completion of survey. Findings […]
Website Development / Social Media Marketing / SEO / SEM The Challenge Help TOYO to achieve its stated objective to be the best practice tyre company in digital marketing. The Strategy Create a user friendly website that allows users to select the appropriate tyres for their make/model/year. Set-up and launch TOYO Tyres Australia into the […]
Email Marketing The Challenge Build stronger relationships and better engage with highly specialised scientific markets. The Strategy Utilising the existing databases and regularly communicating relevant content. The Results An innovation for the industry, DiaSorin now regularly communicates with their difficult to reach customers and in doing so, regular leads are provided for the salesforce.
Website Development The Challenge Help Holcim take advantage of a growing segment in the concrete market. The Strategy Create an innovative web presence that will enable the organisation to engage with B2B and B2C audiences. The Results Launched March 2016 and continuing to roll-out.
Digital Promotion / Database Marketing / Email Marketing / Cross-Platform leveraging Boehringer Ingelheim is one of the world’s leading pharmaceutical companies. Its Australian division chose Tick Yes to build its opt-in email database of targeted Heath Care Professionals (HCPs). The Challenge To create direct connections with consumers in order to increase brand awareness, customer loyalty, […]
Database Marketing / Email Marketing The Challenge To better engage and segment BIAH’s large and diverse B2B audience. The Strategy Build a permanent online data capture page (DCP) that allows BIAH to collect customer data at all times and occasions e.g. customer service calls, trade shows, rep visits. Use the data to send regular digital […]
Website Development The Challenge To build a corporate website that engages both end-consumers (and answers their questions) as well as clients (i.e. supermarkets and gas stations) The Strategy Include an interactive tool for consumers with an ice calculator that allows them to calculate how much ice they need based on their specific situation. Great images […]
