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Sony Pictures Home Entertainment

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Email Marketing, Website Development

Website development / Online Promotions / Email Marketing

The Challenge

SPHE had no direct relationship with end-consumers. With dozens of new titles launching every month, marketing using traditional methods was expensive and inflexible.

The Strategy

Create direct consumer relationships via regular consumer promotions to build opt-in email databases. Tie-in with other SPHE activities e.g. with traditional media.

The Results

In addition to reinforcing new title releases, the strategy enabled SPHE to tie in with account specific activities. Email marketing was tied in with other trade activities to drive retailer engagement and consumer sales.

The service, commitment and pro-activity Tick Yes demonstrated was second to none.

Strategic Marketing Manager

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