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Janssen Cilag

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Content Marketing

Content Marketing

The Challenge

Need to attract consumers with some interest in Crohn’s disease, IBD & IBD. With lots of medical oriented content available the challenge was to create articles that would be found by search engines and be relevant to the market at the same time.

The Strategy

Upload content to the ‘Gastro Central’ website designed for both Health Care Professionals and consumers. The strategy was to educate and inform the market with articles that resonated with the target market e.g. ‘Best beachwear for a bloated tummy’, ‘Dating and Crohns’ and ‘Clean eating 101’.

The Results

The articles remain on the site and are very well indexed by Google and other search engines.

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