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Alcon

Online Survey

Online Survey

The Challenge

Need to do cost-effective yet robust research of contact lens wearers.

The Strategy

Take advantage of the database assets built up as a result of several online promotions. Alcon had one of Australia’s largest opt-in email databases of contact lens wearers.

The Results

Very high engagement and completion of survey. Findings helped shape the future strategic direction of Alcon’s lens care category.

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