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Boehringer Ingelheim Consumer Healthcare

Cross-Platform Leveraging, Database Marketing, Digital Promotion, Email Marketing

Digital Promotion / Database Marketing / Email Marketing / Cross-Platform leveraging

Boehringer Ingelheim is one of the world’s leading pharmaceutical companies.
Its Australian division chose Tick Yes to build its opt-in email database of targeted Heath Care Professionals (HCPs).

The Challenge

To create direct connections with consumers in order to increase brand awareness, customer loyalty, drive sales and reinforce Bisolvon’s brand values

The Strategy

By developing a digital promotion with a strong, fun and relevant promotional theme people should be incentivised to not only enter and join the database but also will be exposed to the brand and will visit the brand website.
A cross-platform strategy was deployed to maximise the reach and impact of the promotion.

The Results

The activity far exceeded the client’s expectations and was a major contributing factor to Bisolvon’s successful ‘cough season’ and succeeded in creating a large digital asset to leverage for all future marketing activities.

Peter and the team at Tick Yes have proven themselves to be a creative and forwarded thinking digital agency. Having worked with numerous agencies, Tick Yes sets themselves apart with their ability to provide creative solutions to complex problems in a cost effective and timely manner. Always putting the consumer front and centre, Tick Yes make working in the digital space easy and fun, with proven results delivered across multiple campaigns.

Senior Brand Manager

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