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Responsible Gambling Fund, Department of Justice (NSW)

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Multi-channel creative development Print / Digital

Multi-channel creative development Print / Digital

The Challenge

Developing a creative messaging & theme targeting (potential) problem gamblers through universities and private colleges.

The Strategy

The collateral needed to be eye-catching, colloquial and approach this difficult topic in an engaging and relatable way.
The campaign needed to be consistent but adapted to different target audiences (i.e. general student populace, international students, student services, TAFE). A consistent theme was used across digital (website), print (poster, brochure, wallet card) and social media (Twitter, Facebook, YouTube).

The Results

With different images and slogans, one consistent theme across all platforms customised for the various target audiences.

We’ve greatly enjoyed working with the Tick Yes team, who have brought both gusto and precision to the projects we have tasked them with. We’ve appreciated having access to the full brains trust of the team as often as we required; their creative work is clever and their client service is thoughtful, enthusiastic and immensely efficient. We look forward to working with Tick Yes again soon.

Communications Officer

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