Jim Demetriou‘s job as Allen and Unwin’s Group Sales and Marketing Director is to launch at least 20 new book titles (i.e. new brands) every month. He then has to factor in the challenges of managing multiple AandU digital platforms and integrating / leveraging his author’s digital platforms.
Welcome to the new world of book publishing.
Perhaps only music publishing has been as disrupted as an industry by digital communications as book publishing. The result has seen new formats – e.g. eBooks – and, of course, new channels – e.g. Amazon – that this long established industry needs to contend with.
There’s a great deal to learn from Jim’s experience and the flexibility he and his team has neeeded to successfully navigate the new and sometimes confusing waters of digital marketing.