The business of beauty has seen L’Oréal become a massive global corporation with household name brands like Lancome, Garnier, Maybelline, Redken and L’Oréal Paris.

With their large range of personal and emotionally engaging products, L’Oréal has decided globally that digital marketing is a key strategy to help them achieve their stated goal of having 2 billion customers by 2020.

Christophe Eymery, L’Oréal’s Head of Digital & Media, ANZ takes us on a fascinating journey that includes all the established divers of digital marketing success. We also discuss how you can experience the latest ‘hot thing’ – Virtual Reality – on your smartphone right now via L’Oréal’s Makeup Genius app (800,000 people have already downloaded it in ANZ alone).