Socail Media Marketing / Email Marketing
The Challenge
Landcom needed to generate a positive and influential word of mouth to attract new buyers to their development projects in NSW. They had no existing database of consumers with an interest in their housing and land packages to market to and/or engage with.
The Strategy
The People Places Facebook page was established as an online hub to engage with Landcom’s target audience and grow brand awareness in the social media space. A content marketing plan consisting of regular promotions, emails, mailbox drops, website and social media content was launched to integrate Landcom’s online and offline communications and ensure consistency of brand personality and messaging throughout all marketing initiatives.
The Results
Tick Yes grew a database of targeted individuals allowing Landcom to maintain a consistent flow of information and updates to recipients whilst highlighting their upcoming and new residential projects.
Promotions ran all throughout their online communications to encourage further opt-ins and drive the audience to the People Places Facebook page which housed regular content to maintain engagement. Landcom were provided with an online community for their Project Marketers and Community Managers to utilise.
