Random Instant Win Promotions
SPHE is the DVD division of Sony Pictures.
The challenge
SPHE had no direct-to-consumer database through which to launch & promote numerous ‘new’ brands via its new DVD titles.
The strategy
Tick Yes created & implemented several occasion-based (Mother’s Day, Father’s Day, Easter & Christmas) digital promotions designed to engage consumers with a view to establishing & building up an opt-in email / mobile database & to encourage viral marketing.
The results
A database of 100,000 consumers was created (from zero), allowing for engagement via email marketing to complement other offline/online promotional activities.
