As one of Australia’s most successful and well recognised home loan specialists, RAMS’ vision is to be a genuine alternative to the banking experience for Australians who want it simple and real.
The company website holds a blog with easy to read articles about the industry along with RAM’S products and services. However, there is little engagement nor consistency of fresh content. More so, with Raymond a Ram becoming an integral mascot of RAMS home loans, they wanted to create a distinctive voice and brand personality across all communication channels.
Tick Yes implemented a digital content marketing strategy focusing on educating, informing and supporting aspiring owners, resigned renters and young families in the early stages of the homeownership lifecycle.
Consistent brand messaging and tonality reinforced what made RAM’s products and services appealing. This ensured that all customer/brand points of contact online would receive the same positive recognition through seamlessly presenting each experience.