Opti-Free RepleniSH

SPHE had no existing direct-to-consumer database through which to launch and promote numerous ‘new’ brands via its new DVD titles.

The Strategy

Tick Yes created and implemented several seasonal (Mother’s Day, Father’s Day, Easter and Christmas) digital promotions designed to engage consumers with a view to establishing and building up an opt-in email / mobile database whilst encouraging viral marketing.

The Results

A database of 100,000 consumers was created, allowing for engagement via email marketing to complement and integrate with offline/online promotional activities.