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Drontal is a Bayer Animal Health product that controls gastro-intestinal parasites for dogs.

The Challenge

Bayer Animal wanted the Drontal brand to have an online presence as well as build a database of Drontal consumers to communicate and engage with.

The Strategy

Tick Yes developed an online community to provide users with product details, pet health information and competitions to better engage and interact with the target audience. The aim was to create a user-friendly, on-brand design to reinforce brand recognition and encourage revisits.

The online strategy included targeted competitions and tailored content performing as a funnel to grow Drontal’s database.