Website Development / Content Marketing / Email Marketing

The Challenge

Naprogesic is a non-steroidal anti-inflammatory which is specifically designed to treat the cause of period pain.

Naprogesic needed to refresh their online identity to better engage with their target audience and further cement the brand as a market leader in period pain relief.

The Strategy

“>Tick Yes created a fresh and emotive website that distinctively communicated the essence and core values of the brand. Incorporating customer testimonials, the functionality of an online period planner and solid links to the online community, A Pampered Life, Tick Yes created an emotive and visually appealing website for Bayer’s online brand identity.

The Results

The new Naprogesic website gave new life to the mature brand by presenting its offering as safe, soothing, dependable and effective product. Naprogesic’s online identity communicated trust whilst inspiring consumers to build relationships with the brand. Various digital activities like email, promotional, and content marketing grew the community dramatically and kept it engaged.

Website Development / Content Marketing / Email Marketing

The Challenge

Schwarzkopf needed to readdress their marketing strategy to drive awareness amongst the male youth market and strengthen brand positioning in a highly saturated market. Taft Full On was launched to achieve this.

The Strategy

To secure market share and engage with the millennial demographic, Tick Yes devised a strategy to increase brand awareness and capture user details via new website Full On World to enhance ta engagement. Product information was featured on a graphically appealing site with additional content being added by the website community, promoting great brand advocacy and loyalty.

The Results

Through the Full On World website, Taft had a vehicle to connect with consumers and developed their digital promotional communications in targeted and relevant ways.

Website Development / Content Marketing / Email Marketing / Promotional Marketing / Social Media Marketing

Dog Diaries was an online community for targeting dog lovers. The site was sponsored by Bayer Animals’ brands, Advocate, Profender and Advantage – all treatments for dogs.

The Challenge

As a manufacturer of niche pet-health products sold only at veterinary clinics, Bayer Animal wanted to connect and build an intimate relationship with the broader community of dog owners to increase sales and broaden the brand exposure of their product range.

The Strategy

Tick Yes developed an online community to capture users’ passion for their pets. We wanted to create a platform that encouraged user and consumer/brand engagement to develop brand loyalty and word-of-mouth marketing in the process. Interactive site features allowed users to share videos and photos of their pets, write their own blog posts and engage on the online forum.

The Results

Within a few months, Dog Diaries had achieved a membership 100,000 dog lovers. User involvement in the site’s competitions, social media channels and content continued to soar throughout the duration of the online community.

Search Engine Marketing / Affiliate Marketing

The Challenge

In a highly regulated environment, ethical (prescription only) pharmaceutical marketer Lilly is unable to identify brands in their ‘consumer facing’ communication. The challenge was to form relationships with consumers with an interest in certain disease states that are treated by one of their main products. The reason for this was to create a consumer ‘pull’ demand with healthcare professionals (HCPs), rather than just the traditional ‘push’ marketing by the Lilly salesforce to those professionals.

The strategy

Using various acquisition strategies including Search Engine and Affiliate Marketing, Tick Yes built an opt-in database of consumers with a direct or in-direct interest in the disease state. Regular communication was then sent to that group with ‘stories of hope’ and encouragement for them to anonymously share their personal experiences. After receiving several emails, an online survey was also sent to measure attitudes and establish what changes (if any) had occurred as a result of the program.

The results

The strategy uncovered a clear need for consumers to be heard beyond the surgery. The propensity to share experiences correlated with the high email open and clicks through rates. Commercially, the survey clearly demonstrated a heightened desire to visit a HCP allowing Lilly to calculate a positive return on the investment for the program.

Website Development / Database Build / Content & Email Marketing / Social Media Marketing

The Challenge

Following the success of the Tick Yes email marketing campaign for Opti-Free RepleniSH, Alcon wanted to instigate engagement and relationship marketing programs to further enhance brand awareness.

The Strategy

Tick Yes created The Comfort View; a content-rich website focused on lifestyle and eye-care needs through a combination of content, multimedia pieces, and carefully targeted promotions.

The Results

With regularly content updates and new promotions, Alcon built compelling customers relationships through ongoing brand and consumer engagement.

Email Marketing / Social Media Marketing

The Challenge

Balance Sports Nutrition had little engagement with their consumers and distributors beyond their Facebook page and website. They had grown a database comprising of both markets, however had little profiling nor an understanding of which market category individuals belonged too. This made it challenging for Balance to tailor their communications effectively.

The Strategy

Tick Yes developed a communication strategy to better understand the audience within Balance’s database in terms of their personal needs, behaviours and brand perception. A promotion was executed via Balance’s Facebook page and distributed to the database. The promotion was in the form of a survey with various prizes available to encourage participation across both platforms.

The Results

Balance gained profiled databases comprising of NZ and AU consumers and distributors. The promotion provided insight into the type of physical activities consumers participated in and their purchasing behaviours (i.e. which Balance product categories they used). In terms of the trade, preferences in communication mediums were obtained along with a deeper understanding of product knowledge (and gaps). Additionally, with more Facebook fans entering, this grew Balance’s profiled database while further exposing insights into how consumers perceived the brand.