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Boehringer Ingelheim

Website Development / Email Marketing
Home / Boehringer Ingelheim
Boehringer Ingelheim is one of the world’s leading pharmaceutical companies.
Its Australian division chose Tick Yes to build its opt-in email database of targeted Heath Care Professionals (HCPs).

The Challenge

To capture the attention of targeted, time poor HCPs around Australia (as identified by Boehringer Ingelheim) & cut through a cluttered & highly competitive environment.

The Strategy

Promotional offers were initially sent via direct mail, resulting in a 25% redemption rate through a combination of website registration, business reply-paid cards & fax. A branded enewsletter was developed & distributed to the newly established database. The enewsletter incorporated product information, offers & further reasons for healthcare professionals to engage with Boehringer Ingelheim & its brands.

The Results

Starting with just a few hundred opt-in emails, the database grew to several thousand thus increasing the effectiveness of the e-newsletter campaign.