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How to avoid digital dead ends
-Peter Applebaum

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to…

When the Social Media Circus Leaves Town
-Peter Applebaum

David Bowie died almost two months ago. Soon after, we posted about the tawdry British reality TV show making money from his ex-wife’s reaction…

Chris Rock’s Oscars Lessons for Marketers
-Peter Applebaum

Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You…

The Shock of the (Digital Healthcare) New
-Peter Applebaum

We love digital healthcare. We’ve been providing digital solutions for healthcare marketers since 2001 and continue to be delighted by the resul…

Surreal Reality TV
-Peter Applebaum

Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an o…

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