Content Marketing / Social Media Marketing
The Challenge
As one of Australia’s most successful and well recognised home loan specialists, RAMS’ vision was to be a genuine alternative to the banking experience for Australians who want it simple and real.
The company website has a blog with easy to read articles about the industry along with RAM’S products and services. However, there was little engagement nor consistency of fresh content. With company mascot ‘Raymond the Ram’ becoming an integral part of the RAMS message, the client wanted to create a distinctive voice and brand personality across all communication channels.
The Strategy
Tick Yes implemented a digital content marketing strategy focusing on educating, informing and supporting aspiring owners, resigned renters and young families in the early stages of the home-ownership lifecycle.
The Results
Consistent brand messaging and tonality reinforced what made RAM’s products and services appealing. This ensured that all customer/brand points of contact online would receive the same positive recognition through seamlessly presenting each experience.
