Prescription Drugs Websites
Galderma is a leading dermatology company. It asked Tick Yes to create its Doctors Treat Acne, Skin Cancer & Rosacea websites.
The challenge
To establish effective consumer-facing websites without identifying the actual dermatological brands (due to industry regulations).
The strategy
Consumers were driven to www.rosacea.com.au by newspaper advertising. Once there, they filled out a form to receive a free information brochure about rosacea. The other sites – www.doctorstreatacne.com & www.treatskincancer.com were promoted via brochures via Health Care Professionals.
The results
The Rosacea site collected several thousand consumer details that had previously been gathered manually, providing Galderma with valuable insights into consumer needs for future marketing activities. The Doctors Treat Acne website (www.doctorstreatacne.com) was considered a world’s best practice website for Galderma.
