Drontal
Drontal is a Bayer Animal Health product that controls gastro-intestinal parasites for dogs.
The Challenge
Bayer Animal wanted the Drontal brand to have an online presence for the brand, as well as build a database of Drontal consumers.
The Strategy
The Drontal strategy involved an online site that would provide users with product details, pet health information and competitions for interaction. A themed site using Drontal brand colours ensured top-of-mind brand awareness while users browse the site.
The Results
The online strategy including successful online competitions has helped to grow the Drontal database. Due for a site refresh, Tick Yes is currently looking at new ways to engage consumers via the Drontal brand.
www.drontal.com.au
www.twitter.com/drontal
