B2B Marketing
The challenge
As a global gaming machine manufacturer, Aristocrat faced the challenge of managing the appropriate messages to their clients across several territories and regions. What was relevant for NSW clients was different for those in Victoria and South Africa. With the need to regularly promote new machine titles, there was a great need for flexibility.
The strategy
Tick Yes developed and implemented an email marketing program that allowed the sales team for each territory to dictate what the theme, copy and images would be for each edition.
The results
From a pure metric viewpoint, the campaigns were incredibly effective with average open rates around 45% and click through rates around 25%. In addition however, Tick Yes’ post-send analysis allowed Aristocrat sales people to identify which clients were interested in what new machines and follow-up with them directly.
