The Comfort View
The Comfort View is a content-rich website tied to the Opti-Free RepleniSH brand.
The challenge
Following the success of the Tick Yes email marketing campaign for Opti-Free RepleniSH, Alcon wanted to instigate engagement & relationship marketing programs to further improve brand awareness.
The strategy
Tick Yes created a content-rich website called The Comfort View focused on lifestyle & eye-care needs through a combination of written articles & multimedia pieces, & carefully targeted promotions.
The results
With regularly updated content & promotions, ongoing client-consumer engagement has been achieved.
